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BRANDING
Creative Direction
Helping you stand apart — the right way.
With a background working on large-scale creative productions and global brands — including Cirque du Soleil — I design and direct brands across real estate, finance, and personal branding, guiding them from early inception to final delivery.
My work covers the full brand ecosystem — defining positioning and visual language, then translating that strategy into coherent, usable systems across every touchpoint.
The goal is not to be louder, trendier, or more complex — but to create brands that differentiate themselves with intention and precision.
This includes:
-brand strategy
-art direction
-visual identity
-brand guidelines
-web design
-App design
Every project is approached holistically, ensuring clarity, consistency, and long-term relevance.
HI THERE!
I’ve spent more than 20 years working with some of the biggest names in live entertainment, but that’s not really where my story starts.
It starts on stage.
I began my career as a performer, spending years inside a single show — more than 3,500 performances as a lead character in KA at the MGM Grand in Las Vegas. Night after night, I learned what it means to be present, precise, and alive in front of an audience.
From there, I moved into artistic coaching, working across the U.S., Canada, and Europe on productions like Totem, Toruk, Kooza, Alegría, and Zumanity. That period changed everything for me. It’s where I discovered my real gift.
Not creating — but unveiling.
Helping people see themselves more clearly. Helping them articulate what they already feel but can’t yet name. I came to understand that there is no such thing as “creation” in the way we often imagine it. Creation is simply the connection between ideas that already exist.
That realization naturally led me into artistic direction, creative direction, and branding. To me, helping a performer find truth on stage and helping an entrepreneur define a visual identity are the same process. It’s about listening deeply, clarifying intention, and shaping meaning with care.
After years of living and working around the world, I’ve chosen a quieter life in the Catalan mountains.
I live simply here — surrounded by nature, space, and silence — and I’ve never felt more creative.
This is where I work now.
This is how I work.
