Why Are You the Only Real Estate Investor Without a Podcast?

A Guide to Start on Your Own Before You Reach Out to Us

Alright, let’s talk about why every serious real estate investor should have a podcast, especially if you're in the business of capital raising. Starting a podcast isn’t just about talking into a mic; it’s about developing a solid concept that aligns with your goals—whether that’s generating leads, establishing yourself as an industry leader, or sharing key insights on real estate investments.

First, define your goals. Why are you starting this podcast? Maybe you want to position yourself as an expert in the real estate investing world, or perhaps you’re looking to attract potential investors for your next big project. Knowing your “why” will keep you focused and help you attract the right audience.

Next, pick a podcast theme that gets you excited. Real estate is a broad field, so narrow down your focus. Are you passionate about multi-family properties, flipping houses, or maybe you’re into the nuances of capital raising? Choose a topic you can talk about endlessly without getting bored. Then, do some market research—check out what’s already out there and figure out how you can offer something unique. Trust me, the real estate podcasting space is crowded, but there’s always room for a fresh perspective, especially one that’s niche and targeted.

Now, here’s where you make it specific. Don’t try to be everything to everyone. If your podcast is too broad, you’ll end up reaching no one. Drill down into a niche that speaks directly to a specific audience. For example, instead of just talking about real estate, focus on “Capital Raising Strategies for Multi-Family Properties” or “Real Estate Investing for Newbies.” The more specific you are, the more you’ll attract a loyal, engaged audience that’s hungry for your content.

Your podcast name is also crucial—it’s your first impression. Make it clear, memorable, and reflective of your content. Before you lock it in, make sure the name is available on social media and as a domain. You don’t want to build your brand only to find out someone else owns the rights to that name.

When it comes to format, choose one that suits your style and energy. Are you a solo speaker, or do you thrive in conversations? Maybe you want to interview industry leaders or keep it co-hosted with fellow real estate pros. Whatever you choose, it should feel natural to you and sustainable in the long run. And remember, the length of your episodes should be as long as they need to be—nothing more, nothing less. For most, the sweet spot is between 20-60 minutes.

Consistency is key in podcasting. Whether you’re planning to publish weekly, bi-weekly, or monthly, stick to a schedule that you can maintain. Regular content keeps your audience engaged and coming back for more.

Don’t stress about having the most expensive gear right away. You can start with a simple setup and still produce high-quality audio. A good dynamic microphone like the Shure SM7B, which is affordable and effective, will do the job perfectly.

So, are you ready to stop being the only real estate investor without a podcast? It’s all about having a clear concept, a focused niche, and a format that works for you. This is your show—make it something that sets you apart in the real estate investing world.

And when you’re ready to take your podcast to the next level with professional production, visit www.podcastproducer.com. We have produced more than 2 000 Real Estate Podcast Episodes that led our clients to grow their portfolio on their own.

Let’s create something that not only showcases your expertise but also drives your business forward.