What is the future of podcasting?
Updated: Jan 8
The future of podcasting is an exciting one! With the rise of streaming services, podcasting has become increasingly popular and accessible.
As more people turn to podcasts for entertainment, education, and news, the industry is expected to continue to grow.The most obvious trend in podcasting is the increasing number of people who are listening. According to Edison Research, the number of monthly podcast listeners in the US has grown from 39 million in 2017 to over 125 million in 2022. This growth is expected to continue as more people discover the convenience and variety of podcasts.
Another trend in podcasting is the increasing number of platforms that are available. In addition to the traditional podcasting platforms such as Apple Podcasts and Spotify, there are now a variety of streaming services that offer podcasts. This makes it easier for people to find and listen to podcasts, and it also allows podcasters to reach a wider audience.
The increasing popularity of podcasting has also led to the emergence of new formats. Podcasts are no longer limited to audio-only formats; many podcasts now include video, interactive elements, and other multimedia elements. This allows podcasters to create more engaging and immersive experiences for their listeners.
Finally, the future of podcasting is likely to include more monetization options. As the industry continues to grow, more companies are likely to offer ways for podcasters to make money from their shows. This could include sponsorships, advertising, and other forms of monetization.
Overall, the future of podcasting looks bright. With more people listening, more platforms available, and more monetization options, podcasting is sure to continue to grow and evolve.