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  • Writer's pictureMarc Picard

WHAT IS THE SIZE OF THE PODCAST INDUSTRY?

The podcast industry has seen an incredible surge in popularity over the past few years, and it doesn’t look to be slowing down anytime soon! With more people than ever before tuning in to hear the latest episodes, the podcast industry is now worth billions of dollars.





Podcasts are an incredibly accessible form of media, as they can be listened to anywhere, at any time. With the rise of smartphones and the widespread availability of streaming services, podcasts have become a convenient way to enjoy audio content. The ease of access and low cost of production have made podcasts a popular choice for content creators and listeners alike. The variety of podcasts available is staggering.


There are podcasts on virtually any topic imaginable, from history and politics to literature and music. There are also a growing number of podcasts dedicated to specific niches and interests, allowing listeners to find content tailored to their interests. The industry has grown rapidly over the past few years, with more people listening to podcasts than ever before.


This has led to an increase in the number of podcasts being produced, as well as more money being invested in the industry. In 2020, podcasts generated over $1 billion in advertising revenue, and this number is projected to continue to rise in the coming years. According to a 2020 survey, an estimated 90 million people in the United States listen to podcasts on a monthly basis. This is a massive increase from the estimated 25 million people who listened to podcasts in 2018.


The growth in the number of listeners has been driven by the increasing availability of podcasts on streaming services, as well as the proliferation of podcasts dedicated to niche topics. The podcast industry is becoming increasingly competitive, as more content creators enter the fray.


There are now over 24 Million active podcasts, with more being added every day. This competition has led to a decline in average episode downloads, as the market becomes saturated with similar content. The podcast industry is still in its infancy, but it has quickly become a major player in the media landscape. It remains to be seen how the industry will evolve in the years to come, but for now, it looks like the podcast industry is only going to get bigger.

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